All hail the queen! This week, Alyssa sits down with beloved publicist, consultant, and co-founder of the Black in Fashion Council, Sandrine Charles, to get the inspiring story behind her rise up the industry ranks, and what led her to eventually open her own bicoastal agency, Sandrine Charles Consulting, eight years ago. Tune in to get Sandrine’s insights on the importance of having people who champion you in the workplace; why you should always “take the best and forget the rest”; how she found her niche in working on fashion collaborations; what it was like to be one of the only women doing PR in the menswear space; working with brands as they grow versus when they’re already established; working with streetwear brands before the fashion establishment took them seriously; helping to launch KITH and Noah into the stratosphere; how pitching has changed now that the editorial landscape is so different; the beauty in being a cheerleader for your peers; why building solid relationships with people is crucial and the value that comes with being vulnerable; what inspired her to start the Black in Fashion Council with her co-founder, Lindsay Peoples; knowing exactly what you bring to the table and conducting yourself accordingly; why it’s OK to stay private and get off the hamster wheel sometimes; and standing firm in the belief that if you’re doing genuine, good work, people will support it.
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