When asked the question “What is it that you do?” sometimes the answer isn’t so simple, and it’s best to let the work speak for itself. Such has been the case for Kristen Naiman, the chief creative officer at The RealReal, who’s worn many hats over the course of her career, from writer to editor to stylist to fashion executive. In this week’s episode, Kristen unpacks her fascinating journey, from her first industry gigs that had her styling at a short-lived Condé Nast title in its heyday (who remembers Condé Nast Sports for Women?), as well as for Hanson, who brought her along to style and creative direct them on a world tour when she was in her early 20s. Tune in to hear more of Kristen’s incredible lore, as well as what it was like learning the fashion and media ropes in the thriving community of creative people in downtown New York and through her friends at PAPER; how a DIY jean jacket she embroidered for Taylor Hanson got the attention of the Gap, and helped her get a job in its concept department in the peak Mickey Drexler days; why the ability to take the cultural temperature is the key to a brand’s success; how she wound up working with Isaac Mizrahi for a decade as a fashion director, and how he taught her the importance of being unapologetically yourself; lessons from her subsequent decade-long stint at Kate Spade at the dawn of the digital era; why working in fashion requires a spidey sense and gut instinct that data can’t fully replace; why brands are dipping into long form content and why The RealReal just launched a Substack; how a cold DM helped her get her job at The RealReal; how she hopes to change the relationship with how we consume fashion; what it was like editing Kim Hastreiter’s forthcoming book, Stuff: A New York Life of Cultural Chaos, and much more.
This episode was recorded in the podcast studio at The SQ @ 205 Hudson.
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