Log on, let go, and lighten up! This week, Alyssa is joined by writer, editor, and prolific poster Layla Halabian, co-founder of Language Arts, to discuss the highs and lows of brands getting in on a viral moment online, why trust and timing are crucial, how lawless Sylvanian Drama sponcon works so well, why Marc Jacobs and Jonathan Anderson are in a posting league of their own, the power in deeply understanding your customer, the danger in brands being too self-serious instead of embracing whimsy, and what designers can learn from artists like Charli xcx and Lana Del Rey.
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