The Next-Gen Gallaghers Are Cashing in on the Oasis Reunion
Since the long-awaited tour was announced last August, the 20-something It Brits have taken over ad campaigns, magazines, front rows, and the Paris runway.
What goes together better than fashion and rock-n-roll? Celebrity children and modeling contracts, for one.
The industry is in the midst of a golden age of nepo babies in America: There’s Romy Mars sitting front row at the Chanel Couture show with her mom, Sofia Coppola; Amelia Gray, one of the busiest models in the biz, is Beverly Hills royalty (her mom is “Real Housewife” Lisa Rinna); Kaia Gerber is the spitting image of her supermodel mother, Cindy Crawford; Hailey Bieber (née Baldwin) is a newly minted billionaire thanks to her skincare brand, Rhode; and, of course, both the Jenners and the Hadids boast quite the family pedigree.
Take a trip across the pond and there’s a whole other crew of next-gen fashion personalities on the rise in the UK. Model Iris Law, daughter of Jude Law and Sadie Frost, is an international trendsetter and TikTok phenom. The Beckham brood — specifically Brooklyn, Romeo, and Cruz — are covering magazines, booking campaigns, and walking runways at an impressive rate. Lila Grace Moss, daughter of the original hard-partying ‘90s super Kate Moss, is already an editorial favorite; at 22, she’s appeared on the cover of several international editions of Vogue and has starred in campaigns for Chloé, Celine, Marc Jacobs, and Versace.
You’ve likely noticed that one famous family in particular has been thrust into the fashion spotlight over the past year or so. I’m talking about the Gallaghers, heirs to the legacy of Oasis, which kicked off its long-awaited reunion tour on July 4 in Cardiff, Wales. Last August, just days before Definitely Maybe's 30th anniversary, the band announced it would be playing a series of shows across the UK, eventually revealing plans for a world tour, which will run through November 2025.
With the Gallagher name driving the cultural conversation, it’s only natural that the brands locked in. Since the reunion announcement, the castings have come fast and furious for the Gallagher kids — specifically for Noel’s daughter Anaïs, 25, as well as for three of Liam’s four children: Molly, 27, Lennon, 25, and Gene, 24.
In grand celebrity offspring tradition, all of them were already signed with agencies, landing brand deals and appearing in the occasional campaign or editorial, though they hadn’t quite broken into the mainstream market. As someone who’s more plugged into both the influencer and nepo baby corners of the industry than I’d like to admit, Anaïs only popped up on my FYP after I started interacting with Oasis reunion TikToks; as of now, she’s the most followed of the Gallagher kids, with 187K on TikTok and 314K on Instagram.
Those who follow the fashion month circuit closely probably noticed the Gallaghers all over the front rows starting last September. Anaïs and Molly were among the newest Chloé Girls at Chemena Kamali’s buzzy sophomore show for the French house for Spring 2025. Arguably the most famous British rock offspring in the fashion industry, Stella McCartney, tapped Anaïs to take behind-the-scenes photos of the show that season. (Both Liam and Noel have named The Beatles as one of their favorite bands. Aww!) Lennon walked the Burberry Fall 2024 runway; the following season, the whole crew attended the brand’s Spring 2025 show together. On Instagram, one user posted a comment under the front row photos that read: “unfortunately this nepotism goes crazy.”
Under the creative direction of Daniel Lee, who’s been at Burberry since 2022, the heritage brand has really leaned into its Britishness as a way to reposition itself within the luxury market and bounce back after years of struggling sales. Case in point? The label cast Liam and his children in its festival campaign, which dropped in June ahead of Glastonbury. It was a smart move to align with the Gallaghers just as Oasis was getting back on the road, giving fans another way to buy into the experience outside of tickets and merch.
I asked noted Oasis expert and fashion enthusiast
, whose two-part Bandsplain episode about the band is required listening, how she felt about Burberry being the first brand to book the family for a campaign. “I was really into [it], but it was because of the effect of Liam Gallagher plus sons — the sons alone (respectfully) would not have elicited the same enthusiasm from me, personally,” she says. “It was definitely cool re: the British heritage of it all, given that the ‘90s Britpop boom was initially sparked as a real response to the shift in focus to grunge music in America, as a sort of manifesto of Britishness. Incorporating Oasis, especially now, felt both savvy and authentic to me.”
Magazines are hoping to capitalize on — and drive clicks from — the next-gen Gallaghers, too: In the summer issue of W Magazine, the Britpop royalty pose for an editorial wearing looks exclusively by Burberry. Molly, who is currently pregnant with her first child, stars on the cover of Tatler’s August 2025 issue alongside Sonny Ashcroft, the 25-year-old son of Richard Ashcroft, who’s best known for his time as lead singer of The Verve.
There’s no telling how many international fashion magazines have featured nepo babies on covers or in editorials over the past decade, and the same can be said for runway castings. In June, Gene walked for one of the UK’s most celebrated brands, Wales Bonner, closing its Spring 2026 runway show in Paris. This season in particular was a special one for designer Grace Wales Bonner, as it marked 10 years in business for her label. Gene is also one of the Spring 2025 faces of Stone Island, once again following in his dad’s footsteps, as Liam starred in a campaign for the footballer-favorite brand in 2024.
It’ll be interesting to see whether this time in the fashion spotlight can help expand the younger Gallaghers’ influence into new markets. Yasi points out that there is a more robust nepo baby cottage industry in the UK than there is in America: “The place is so small and also so devoted to celebrity gossip that it's much easier to be famous,” she explains. Of course, many do cross over, especially in fashion: think Daisy Lowe, Georgia May Jagger, and Pixie Geldof. “I think the Gallagher lads (and laddesses) are absolutely niche, just like all celebrities who are largely only famous in the UK, but it's always possible to pull a Lily Allen (daughter of British comedian Keith Allen who at one point had a band with Alex James from Blur!). She is the blueprint for sure.”
Will this slew of castings rally the Oasis fanbase and convert them to shoppers? Additionally, will they appeal to Gen Z consumers who might be discovering both the band and these brands for the first time? Yasi, who was in attendance at an Adidas Originals X Oasis “Originals Forever” influencer activation last month in London, is optimistic.
“I would say [the event] was about 60 percent Gen Z — they definitely seemed enthusiastic about the event and the merchandise and the free drinks served in Adidas X Oasis branded pint glasses,” she recalls. “I don't know many Gen Z people personally (which I think is good and normal), but I think Oasis, like Nirvana, are frozen in the amber of coolness, just generation after generation will find them cool because time largely stopped once the internet emerged, and it seems to not matter that these bands were in their prime over 30 years ago. Their look and sound are still very present in contemporary culture today.”
As the Oasis tour rolls on over the next few months, I’m curious to see how the public profiles of the Gallagher kids — and their social media follower counts — continue to rise. While Anaïs seems to be embracing influencer life and is booking gigs as a budding photographer, Lennon and Gene are in bands of their own; taking advantage of the attention in this moment can help lay the groundwork for a long-lasting career outside of their dads’ (and Oasis’s) legacies. While a famous last name can get you pretty far in 2025, without a compelling personal brand and a proven, dedicated fan base to go along with it, there’s little hope of ever overcoming the nepo baby title.