Buckle Up for the Sánchez Bezos Fashion Takeover

From the front rows at couture, to the Sydney Sweeney lingerie line, to the 2026 Met Gala, the couple's industry influence is creeping into view.

Lauren Sánchez Bezos and Law Roach

Happy Sunday everyone! I am breaking my “no working in bed” rule to write this, since it’s too cold to be anywhere but bundled inside my down comforter.

My week started on a high note: Jesus took the wheel at Maura Brannigan’s computer on Monday, when she was able to secure pit tickets for one of Harry Styles’s Amsterdam shows (the trip is making it out of the group chat!) this spring. After seeing the three- and four-digit prices for Harry’s 30-night residency at Madison Square Garden, we opted to try for abroad, while others expressed their frustration — how else? — through memes. Humor is famously an excellent coping mechanism, but people were pissed.

Some of my favorite posts about “the type of greed they talk about in the Bible” have been deleted, but most were directed at Harry and his manager, whose father’s company advises MSG on projects and programming. “Selling tickets that price for a venue that your management team owns sounds like a RICO case but what do I know,” had me cackling. It really is a shame that so many people want to see Harry — 11.5 million people reportedly registered for pre-sale — and how few can easily afford it. But this is just how things are now, in matters of Ticketmaster and in life.

The greed conversation carried on during Couture Week in Paris, where Jeff Bezos and Lauren Sánchez Bezos were prominent guests at top shows, including Jonathan Anderson’s Dior Couture debut and Schiaparelli. Lauren was photographed tagging along with Anna Wintour, as well as with aspiring billionaire Law Roach, who styled her for the occasion — and surely charged an exorbitant rate to do so. Again, people were pissed. But really, how can anyone be surprised?

Lauren Sánchez Bezos with Anna Wintour, Delphine Arnault, and JW Ansderson

The Bezos’s industry profile rose significantly in 2025, when Lauren got a digital Vogue cover in June celebrating the couple’s Italian wedding, and again when it was announced in November that they would underwrite the 2026 “Costume Art” Met exhibition, as well as the Met Gala. (Shot, chaser!) Amazon has sponsored the gala before, as have other Big Tech giants like Meta, TikTok, and Apple, but this is a new level of involvement, demonstrated by the duo’s increasing chumminess with Anna. As primary sponsors, it seems reasonable that they’d play a part in making some top-level decisions, including the guest list and brand-talent pairings for the event. It’s only natural that they shake hands with key players, make some face time, and get the lay of the land.

Fashion has always catered to the ultra-wealthy, so seeing a couple of billionaires at couture shows is pretty much par for the course — especially if you consider how poorly the fashion industry is faring as a whole. Literally who else can afford this stuff? Even the conglomerates, also run by billionaires, aren’t safe: Both LVMH and Kering earnings are down, citing 2025 as a “challenging” year financially. If the Bezoses, Kardashian/Jenners, etc. don’t step in to help keep these businesses afloat, many of them won’t survive. Anna and Vogue have a tiny fraction of the power and influence they once did, too; in fact, rumors abound that Bezos might eventually buy Condé Nast.

SYRN by Ellen von Unwerth

Another Sánchez Bezos-adjacent news item this week came from the Sydney Sweeney camp: The 28-year-old actress debuted her own line of lingerie, SYRN, on Tuesday, and the first drop sold out within days. The promo for its launch included a cringey publicity stunt, a campaign by Ellen von Unwerth — who came under fire this week for shooting the posters for the new Melania Trump documentary — and a Cosmopolitan cover story heavily featuring the collection, which leads me to believe SYRN possibly foot the bill for the shoot. Jeff Bezos is an investor, a fact people caught on to when Sydney attended his wedding over the summer. As one celebrity brand after another becomes a billion-dollar success — SKIMS, Fenty Beauty & Savage X Fenty, Rhode — he clearly thinks she has what it takes to go the distance.

As far as brand ambassadors go, Sydney is a controversial one: Over the past six months, her reputation has plummeted in the wake of that American Eagle “Great Jeans” campaign tinged with white supremacy, and her staunchly apolitical stance in the aftermath. Palling around with Trump donor Bezos — and getting outed as a registered Republican — has made matters worse, earning her a conservative-leaning fanbase and the nickname “MAGA Barbie.” Not to get all “there's no ethical consumption under capitalism” on you, but even if profits directly line the pockets of Trump’s pals, it’s been proven time and again that most shoppers just do not care.

Elsewhere on the internet (OK, I saw one TikTok and Google led me to a stray article of dubious “insider” sourcing), there are whispers that Lauren Sánchez Bezos will join forces with Kris Jenner to support the relaunch of Kylie Jenner’s middling fashion line, Khy, this year. Kylie is already a billionaire, and the fact that she needs to partner with another one to make things work tells us all we need to know about how the industry operates and who can afford to make any significant change. And as wealth inequality continues to grow, the influence of Bezos and co. will only get stronger. The money’s gotta come from somewhere, after all.

And now, some thoughts on more of the week’s fashion news:

Kendall Jenner is starring in a Super Bowl ad for… sports betting. The supermodel and notorious basketball girlfriend has teamed up with Fanatics Sportsbook on its first TV spot for the big game. She’s doing a whole press tour around it, complete with a late night appearance wearing Matthieu Blazy’s Chanel. I’ll give credit where it’s due, the ad is funny; I appreciate whenever a member of this family can be publicly self-deprecating. Also, I understand what likely led to her casting: Fanatics owner Michael Rubin (of White Party infamy) is a close friend, as is Michael Ratner, CEO of OBB Media, which partnered with Fanatics on the new sports entertainment venture that produced the commercial, Fanatics Studios. (Ratner is also a co-founder of Rhode alongside Hailey Bieber.) However, it bums me out that one of the industry’s highest paid, most followed, and most influential models is promoting gambling to her young fans, as sports betting is obviously addictive. I’m sure the bag was huge, but as I discussed earlier, at a certain point, the greed is just gross. There are very few ways to achieve a Jenner-adjacent lifestyle in this economy — something she jokes about in the commercial! — which is what often leads young people to gamble in the first place. Sigh.

Dancing commercials are back, baby! People lost their minds last summer when Gap dropped its denim commercial featuring KATSEYE dancing to Kelis’s iconic 2003 hit, “Milkshake.” Sure, it was cute! But back when everyone was tuning into cable, big budget commercials featuring celebrities doing full choreo were pretty standard. Remember Britney Spears for Pepsi? We used to be a proper country, etc. Gap was particularly known for this in the 90s, and now that the brand has hired a Chief Entertainment Officer, shoppers can probably expect to see a lot more from them in this realm — and sooner than you might think.

This week, Alix Earle posted a cryptic TikTok featuring her in dance rehearsals against a white seamless, prompting commenters to ask whether she’s starring in a Super Bowl commercial for Gap. While we wait until closer to the big game to find out, we have the new NikeSKIMS campaign to hold us over: The ad that dropped this week features Blackpink’s Lisa dancing with a troupe to classical music in ballet-inspired silhouettes and the new satin NikeSKIMS Rift sneakers. I’m not too surprised to see that dance campaigns are back in a big way — what better way to cope when your industry and the world are falling apart?

Suki Waterhouse, Julia Hobbs, Lily Allen, and Teyana Taylor in tiaras

…as are fashion tiaras? The 2016 revival trend cycle continues. At his stunning Schiaparelli Couture show this week, Daniel Roseberry referenced jewels stolen during the Louvre heist, including some dazzling crowns and tiaras, which Teyana Taylor wore to sit front row. I also saw British Vogue contributing editor and person of influence Julia Hobbs promoting her upcoming collection of tiaras in collaboration with Jennifer Behr, which drops on February 12. I will never forget Hedi Slimane’s Spring 2016 “grunge tiaras” for Saint Laurent, which a press release at the time stated “could be worn with anything.” I will also never forget assigning a story at Fashionista entitled “Can You Wear a Fashion Tiara Without Feeling Like an Asshole?” which is definitely still worth a read as the trend comes back around.

Margot Robbie in Schiaparelli Couture at the ‘Wuthering Heights’ premiere

The Wuthering Heights press tour is worth paying attention to. Margot Robbie and stylist Andrew Mukamal are making red carpet magic together once again. As proven by their press tour for Greta Gerwig’s Barbie that resulted in a beautiful Rizzoli coffee table book, if you give these two a theme, they will turn out well-researched winks to it rather than beating references into the ground. I’m loving the gothic romance thing they’re doing for Wuthering Heights, which hits theaters on Valentine’s Day. Andrew is posting the looks on his Instagram — Cavalli! Dilara! McQueen! Schiaparelli Couture! Mark Gong! —with corresponding passages from the Emily Brontë classic. Swoon.

In more almost Valentine’s Day news, Bella Hadid is single. It wouldn’t be a TNG newsletter without some Bella updates, and this week, word got out that the supermodel and her cowboy boyfriend broke up after two years together. I can’t say that I was completely shocked by the news. She just took a tropical girls’ trip with stylist Mimi Cuttrell and she was clearly single posting — specifically, photos of her wearing that Jean Paul Gaultier Soleil gown from 2001 that fans were quick to call out as a “revenge dress.” Her ex, on the other hand, just got arrested in Texas for public intoxication. I’d crash out if I fumbled her too, dude.

This NYMag story about peptides is a RIDE. I’ve been peptide-curious for a while — ever since I watched Kristin Cavallari get a live NAD+ infusion on her podcast, to be exact — and I’m only more so after reading the latest Ezra Marcus joint. Who has the plug? Feel free to slide into my inbox.