The Year the Brands Got Freaky
On the last day of TNG blogmas, a plea for fashion houses to have a little more FUN in 2025.
Welcome to TNG Blogmas! In the spirit of the holiday week, I’ll be publishing a short blog every day unpacking a topic that’s at top of mind as we head into 2025.
I think we can all agree that the best celebrity press tour of the year just wrapped a few days ago: Timothée Chalamet really let his freak flag fly while promoting his Bob Dylan biopic A Complete Unknown, which officially hit theaters on Christmas.
To our shock and delight, Timmy gave some of the most unhinged interviews we’ve ever seen from a young actor — especially one who is so committed to his craft — and clips went viral from all of his junket stops: Theo Von’s podcast, “The Broski Report” with Brittany Broski, an “Off the Cuff” video for Vogue with Elle Fanning which includes him uttering the words “Condé Nast” in a hilariously threatening tone, and the grand finale, a trip to the record store with Nardwaur. If you’re not a card-carrying member of Club Chalamet by now, I can’t relate.
When you’re essentially pushing a project (or, in a fashion brand’s case, a product) down people’s throats, sometimes it’s best to go about it as unseriously as possible. People love to buy but hate to be sold, after all. Luxury labels have a tendency to be stuffy and slow to adapt, so I really enjoyed watching them take this to heart this year and meet their young customers where they’re at — which is often in the depths of the internet.
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